The leather brand Ardem Fur, which has been serving in its own building in Istanbul Zeytinburnu for 28 years, managed to attract the attention of customers looking for change with its extraordinary and innovative designs and turned the crisis into an opportunity. “We left old and outdated designs and focused on new and trendy designs.

We managed to attract the attention of our customers who are looking for change with these models that are not in the market.” Demirci stated that as Ardem Fur, they managed to gain momentum to turn the crisis into an opportunity and said, “Ardem Fur, which has been serving foreign customers as well as Turkish buyers for many years, has established a solid position in the market with both the quality and diversity of its products. succeeded in gaining ground.

However, changing economic conditions and other conditions of course also affected the fur industry.

However, we, as Ardem Fur, managed to gain momentum at this stage to turn the crisis into an opportunity.

With a brave decision, we changed the colors and models of our designs.

In this context, the old models and colors remained on the sidelines.

Because the incoming buyers liked the new models so much that the old ones stopped being sold.

We also financed the production of new products by selling these products at a cheaper price.

Alan was satisfied, and so are we.

Both our products were sold and our new products were highly appreciated.” Expressing that their vision is always to grow forward, Ardem Fur Chairman of the Board Ramazan Demirci stated that as a team, they are in a working tempo that also serves this vision.